Welcome to the Alter Ego Hawaii online store. Alter Ego is a apparel boutique located in Waikiki, Hawaii. Alter Ego opened it's first store in 1999. We are known for our Aloha Afro logo character. Over the years we have had the opportunity to have collaboration designs with brands such as Volcom, Hurley, RVCA, Hawaiian Island Creations, and HiLife. Hope you enjoy our unique designs and if you are ever in Hawaii, stop by the store and say hi !