Fall Sale happening now!
25% off with $75 purchase. Discount applies during checkout. Sale ends at the end of the month.
Please be aware due to Covid 19, we will have delays in production. This can add 3-6 extra business days to production depending on the item ordered. As all our merchandise is custom made after you order, and we are working with limited staff, we just wanted to be upfront on production and shipping times before you order. Thank you for your support and stay safe! Mahalo!
Aloha! Welcome to Alter Ego Hawaii Online Store
Welcome to the Alter Ego Hawaii online store. Alter Ego is a apparel boutique created in Waikiki, Hawaii. Alter Ego opened it's first store in 1999. We are known for our Aloha Afro logo character. Over the years we have had the opportunity to have collaboration designs with brands such as Volcom, Hurley, RVCA, Hawaiian Island Creations, and HiLife. Hope you enjoy our unique designs. Alter Ego Hawaii merchandise is only available here on our online shop.